Mooncake Retailer Profits Take a Hit Under Tariffs Despite Strong Sales
By Shelly Zhao D espite record mooncake sales during the Mid-Autumn Festival, distributors in the US have been faced with an estimated festival profit loss of 50%, mainly due to reduced import volumes under cost pressure brought by new import tariffs, while resellers profited from doubling prices amid strong demand. Wing Wah is a long-established premium mooncake brand in Hong Kong and remains a top choice for gift-giving. New Kam Man, the largest retailer and distributor of Wing Wah mooncakes on the East Coast, halved its imports this year due to hefty tariffs imposed by the Trump administration and over concerns about dead stock. However, demand from both resellers and customers remained unexpectedly strong even before the festival, which quickly exhausted the shop’s entire remaining inventory. The U.S. government imposed higher taxes on imported goods, saying it would encourage consumers to buy more American-made products and boost domestic investment. The average tariff on...